Real-time data allows logistics managers to:

Real-time data is crucial for logistics managers as it provides them with the most current information about their operations, supply chain status, and market conditions. This immediacy enables logistics managers to act quickly to changing circumstances, which is essential in a field where delays or unexpected events can significantly impact service quality, costs, and customer satisfaction. For instance, if an unexpected weather event occurs that may disrupt shipments, having access to real-time data allows managers to reroute deliveries or adjust inventory levels promptly, thus minimizing potential disruptions.

In contrast, reacting after issues arise means responding too late, which can exacerbate problems rather than mitigating them. Making decisions based exclusively on predictions lacks the reliability that real-time data provides, as predictions can often miss out on unexpected changes. Limiting collaboration with suppliers would counteract the benefits that real-time data brings, as effective communication and cooperation enhance supply chain resilience and efficiency. Therefore, acting quickly to changing circumstances stands out as the optimal utilization of real-time data in logistics management.